(DOWNLOAD) "Advertising as Communication" by Gillian Dyer # Book PDF Kindle ePub Free
eBook details
- Title: Advertising as Communication
- Author : Gillian Dyer
- Release Date : January 07, 2008
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 5062 KB
Description
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.