[DOWNLOAD] "Advertising Media Planning" by Larry D. Kelley & Donald W. Jugenheimer * Book PDF Kindle ePub Free
eBook details
- Title: Advertising Media Planning
- Author : Larry D. Kelley & Donald W. Jugenheimer
- Release Date : January 04, 2011
- Genre: Marketing & Sales,Books,Business & Personal Finance,Nonfiction,Social Science,
- Pages : * pages
- Size : 6213 KB
Description
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.