[DOWNLOAD] "Advertising Account Planning" by Larry D. Kelley & Donald W. Jugenheimer # Book PDF Kindle ePub Free
eBook details
- Title: Advertising Account Planning
- Author : Larry D. Kelley & Donald W. Jugenheimer
- Release Date : January 14, 2010
- Genre: Marketing & Sales,Books,Business & Personal Finance,Nonfiction,Social Science,
- Pages : * pages
- Size : 5782 KB
Description
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression of the account planning process from start to finish. This edition includes expanded coverage of the role of advertising in the overall marketing process.